"Oh Romeo Romeo wherefore art thou Romeo!?
Deny thy father and refuse thy name, or if thou wilt not, be but sworn my love, and I'll no longer be a Capulet..."
Juliet's balcony: place that is a symbol of the love between Romeo and Juliet, where Shakspeare set the most famous love story in history and where lovers from all over the world go to kiss and promise eternal love.

The viral concept of the endless voyage project is simple: invert that route of a journey without end where it is Juliet's balcony that moves toward all the world's lovers, and not vice versa, at least, in the virtual sense.

This is, therefore, how a series of artistic images arose, where Juliet's balcony is set among the symbolic monuments around the world: from Casa Batllò in Barcelona, to the Great Wall of China, to the Arc de Triomphe in Paris.

A romantic, endless journey that brings the symbol and crowning moment of romanticism to all the symbolic places of the world, a contagious idea that pushes everyone to imagine new settings for Juliet's balcony, publishing the pictures on the social network through the hashtag #endlessvoyage.

The EndlessVoyage GIULIETTAVERONA project was created by Alessandro Cantoni, a young, creative Veronese, scenographer by profession and with the passion for design, graphics and photography.

Article taken from the Pantheon, the magazine of Veronesse protagonists
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